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	<title>I Can See it For You Wholesale &#187; Richard Avedon</title>
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	<description>autofocus is for the weak</description>
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		<title>Avedon at SFMOMA</title>
		<link>http://nickshere.com/blog/2009/07/13/avedon-at-sfmoma/</link>
		<comments>http://nickshere.com/blog/2009/07/13/avedon-at-sfmoma/#comments</comments>
		<pubDate>Tue, 14 Jul 2009 05:46:56 +0000</pubDate>
		<dc:creator>Nick</dc:creator>
				<category><![CDATA[thinking about photography]]></category>
		<category><![CDATA[Richard Avedon]]></category>
		<category><![CDATA[SFMOMA]]></category>

		<guid isPermaLink="false">http://nickshere.com/blog/?p=270</guid>
		<description><![CDATA[Went to see the Avedon exhibition last week. I&#8217;ve been thinking about it off and on since then, and I&#8217;m still not entirely sure where I stand on the work I saw there.

Technically, he succeeds perfectly within the narrow range of techniques he employs &#8212; a bit like Atget, in that respect, a sort of [...]]]></description>
			<content:encoded><![CDATA[<p>Went to see the Avedon exhibition last week. I&#8217;ve been thinking about it off and on since then, and I&#8217;m still not entirely sure where I stand on the work I saw there.</p>

<p>Technically, he succeeds perfectly within the narrow range of techniques he employs &#8212; a bit like Atget, in that respect, a sort of single-minded thoroughness in taking those few techniques to their very limit. And I can&#8217;t really fault him as an artist, either &#8212; he obviously succeeds perfectly well in achieving his vision.</p>

<p>I just, well, don&#8217;t fucking like it. (Note: I&#8217;m not saying it&#8217;s bad.) I find it disturbing and off-putting. And also beautiful and sometimes very moving. And I haven&#8217;t really pinned down the source of that disturbance for me, but here&#8217;s my best guess at the moment:</p>

<p>Avedon is basically taking people and turning them into gods, or monsters, or monstrous gods. (Part of what I feel when I look at them is almost Lovecraftian, a mingled awe-disgust-fear.)</p>

<p>Why should this disturb me so? The deification of celebrities is nothing new, and should at worst be a  matter of banality. The deification of ordinary people (which Avedon executes with the exact same techniques) should be a reversal of the hierarchy, and as such should appeal to the kind of simplistic leftism that is bred in my bones. But it does not.</p>

<p>I think it is something about the deification itself, regardless of subject, which is the source of the wrongness.</p>

<p>Avedon&#8217;s process is not like that of, say, Minor White, who can see in the flesh of a person an <em>equivalent</em>, a symbolic link to the numinous. There is nothing spiritual about what Avedon is doing. Avedon is crafting a totem or fetish out of the person. He is converting them into an idol.</p>

<p>This is a rather intense form of objectification &#8212; and when I say objectification, I am thinking of what Simone Weil said in her essay on <cite>The Iliad</cite>, about objectification as a form of violence or force. (Of which the most literal and extreme sort is death &#8212; that which transforms a human being completely and finally into a mere thing, that is, a corpse.)</p>

<p>In writing this, something suddenly clicked for me about Avedon&#8217;s photography. (God help me, I actually said, &#8220;Aha!&#8221;)</p>

<p>What clicked had to do with what I was <em>supposed</em> to be seeing in this exhibition. The curators and the reviewer in the Chronicle both placed great stress on the role of motion in Avedon&#8217;s photography, and both when I was looking at them in person, and as I mulled them over after the fact, this admonition (to see motion, to see these photographs as being about motion) persistently rang false to me. Or, rather, it rang half-true, and now I see why.</p>

<p>It is not motion which is present in these photographs, but&#8230;the false, the <em>unfulfillable</em> promise of motion, as if the subject were threatening (impotently, of course) at any moment to come to life.</p>

<p>This false promise is normally denoted by the term &#8220;lifelike,&#8221; and it is properly the province not of the photographer, but of the taxidermist&#8230;</p>
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